What if the “be a good girl” rules you learned growing up are keeping you from becoming a vibrant, fulfilled woman at midlife?

I’m Liz Applegate, a Midlife Empowerment Coach and host of the Midlife Schmidlife podcast. I help women reclaim their confidence to recreate their lives and redefine midlife.

I’ll be honest, the word “midlife” makes me cringe. But when my own life was a roller coaster of emotions throughout my 40’s, I realized that I had hit my “middle years”. As my sons were graduating high school, I began to question who I was, what I wanted and how to live with renewed purpose and passion. My own journey, society’s negative message around aging, lack of resources or a positive vibrant voice were the catalyst for me wanting to help women experiencing the same.

“Midlife is when the universe gently places her hands upon your shoulders, pulls you close, and whispers in your ear: It’s time.”

~Brené Brown

When women reach their 40’s many changes are taking place. Peri-menopause brings about physical changes while children growing up and leaving an empty nest brings emotional ones. Careers can become lifeless, marriages can seem outgrown. Activities that light us up are in the distant past. It’s easy to feel as if we are disappearing with our best years behind us.

Midlife can have us wondering “Is this all there is?”

Here is the truth: Our “be a good girl” rules are at play.

As a child we were taught not to be loud, not to be bossy, not to be too inquisitive; don’t get dirty, don’t disagree, don’t take up too much space; be lady-like, be passive, be cordial. Frankly, this translated for many of us into…

“Be nice…at any cost.”

But the cost is high.

Self-care has been pushed aside. Boundaries rarely exist. Many don’t know how to ask for what they want, much less even know what they want. Passions have been sacrificed. Careers may have been chosen not out of passion but out of practicality. Hobbies have been put on hold. Society’s “shoulds” dictate our decisions and we’ve forgotten who we are.

But it can change if we are willing to recognize how this has shaped us.

You can quit playing small with those “be a good girl” rules and begin living as a passionate, happy and fulfilled woman.

You can rediscover who you are or maybe even discover yourself for the very first time. You can change careers, start that business, start new hobbies, learn a new language, dance naked, buy that sexy lingerie (and wear it!), dust off that miniskirt, take that trip, cut off your hair, get that tattoo, feel happiness within the empty nest and learn to love yourself.


And that’s what light me up:

Empowering women to live their best (mid)life.

I’m here to help quiet the inner mean girl, challenge those old “be a good girl” rules, help you make peace with fear and discover, maybe for the very first time, what lights you up and brings you joy.

Consider this your permission slip to dream big and turn your “maybe somedays” into today.

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